Most of us don’t really think much about underwear. It’s one of those everyday essentials we buy when we remember, usually in a hurry, and then forget about for months. But lately, subscription models have started changing even this basic habit. Instead of browsing aisles or scrolling endlessly online, people are opting for monthly deliveries of underwear that arrive straight at their door.
One brand that keeps coming up in this space is On That Ass. Known mainly for its bold boxer shorts and easy subscription model, the brand has built a strong following across Europe. What makes it interesting isn’t just the designs, but the way it has turned something ordinary into a small monthly experience.
Rather than positioning itself as a luxury label or a budget option, On That Ass sits somewhere in between. It focuses on comfort, reliable quality, and convenience, while adding a playful twist through its prints and colors. For people who value both practicality and personality, that combination seems to work.
The Simple Idea Behind the Brand
The concept is refreshingly straightforward. You sign up for a monthly underwear subscription, choose your size, and receive a new pair each month. For men, this usually means boxer shorts made from a cotton and elastane blend. For women, the subscription includes hipster-style underwear, with a matching bralette added every three months.
This approach removes the need to remember when it’s time to replace worn-out underwear. Instead, new pieces show up automatically. Over time, your drawer slowly fills with fresh options without you having to actively shop.
What also helps is that On That Ass offers a free trial. New users can get their first item without paying, and they have a limited period to decide whether they want to continue. This lowers the barrier to trying the service and gives people a chance to judge the fit and comfort for themselves.
First Impressions: Fabric and Fit
Comfort is the main reason people stick with subscription underwear, and this is where On That Ass puts a lot of its focus. The men’s boxer shorts are made primarily from cotton, with a small percentage of elastane added for stretch. This combination is common in modern underwear because it balances softness with flexibility.
In everyday wear, this translates to boxers that don’t feel stiff or restrictive. They move with the body and tend to keep their shape after washing. The waistband is designed to stay in place without digging in, which is something many people pay close attention to once they’ve experienced poorly fitting underwear.
For women, the hipster underwear is designed to feel smooth and lightweight. The addition of a bralette every few months adds value to the subscription and helps create coordinated sets over time. While styles and colors change regularly, the overall structure of the garments stays consistent, which makes sizing more predictable.
Designs That Don’t Feel Boring
One of the reasons On That Ass stands out in the boxer shorts subscription space is its use of prints and patterns. Instead of sticking to only black, grey, and navy, the brand regularly releases designs that feature graphics, themes, or bold color combinations.
Not every design will be to everyone’s taste, but that’s part of the appeal. The subscription adds an element of surprise. Some months you might receive something subtle, other months something more playful. For many subscribers, this variety makes underwear feel less like a dull necessity and more like a small form of self-expression.
At the same time, the brand avoids going too far into novelty territory. The cuts and silhouettes remain practical and wearable, which keeps the focus on everyday use rather than costume-like designs.
How the Subscription Works in Real Life
After the free trial, the subscription continues on a monthly basis. Members are charged automatically and receive their new underwear each month. You can manage your account online, update your size, or cancel if you decide the service isn’t for you.
This flexibility is important. Subscription fatigue is real, and people are increasingly selective about which recurring payments they keep. Knowing that you can stop anytime makes trying On That Ass feel less risky.
Delivery is handled through standard shipping, and the brand operates across multiple European countries. This broad availability has helped it grow quickly, especially among younger shoppers who are already comfortable with subscription-based services.
Why Subscription Underwear Appeals to Modern Shoppers
The rise of subscription underwear isn’t happening in isolation. It’s part of a larger shift toward convenience-focused shopping. People subscribe to streaming platforms, meal kits, coffee, skincare, and now even basics like socks and underwear.
With brands like On That Ass, the appeal comes down to three main factors: time savings, consistency, and predictability. You don’t have to think about when to replace old underwear. You know what you’ll pay each month. And you can expect a similar level of quality every time.
For busy professionals, students, and anyone who dislikes shopping for essentials, this model makes a lot of sense.
What Customers Commonly Talk About
Looking at customer reviews across platforms, certain themes appear regularly. Many people praise the comfort of the boxer shorts and the softness of the fabric. Others mention that they enjoy the designs and the anticipation of receiving something new each month.
There are also discussions around subscription management, such as making sure cancellations happen within the correct timeframe. This is common with many subscription services and highlights the importance of reading terms carefully.
Overall, the volume of feedback suggests that On That Ass has built a large user base, which indicates strong interest in its concept even as individual experiences vary.
Beyond Underwear
While underwear remains the core product, On That Ass also offers additional items like socks and undershirts. These can be added to a subscription, allowing users to gradually build a small collection of everyday basics from the same brand.
This expansion makes sense. Once someone trusts a brand for comfort and fit, they’re more likely to try related products. It also positions the company as more than just an underwear label, moving it toward being a broader comfort-wear brand.
Is It Worth Trying?
For anyone curious about subscription underwear, On That Ass is one of the easiest ways to test the idea thanks to its free first pair. You get to experience the fabric, fit, and design without committing money upfront.
It may not be for everyone. Some people prefer choosing their own underwear in-store or sticking to familiar brands they’ve worn for years. But for those open to a new approach, the service offers a convenient and low-effort alternative.