When a business marks its fortieth year in operation, it’s a moment worth examining. Most companies don’t make it to forty. Of those that do, many have drifted so far from what made them successful in the first place that the anniversary feels more like a history lesson than a celebration. ATU’s fortieth year is different. The company that started in 1985 with Peter Unger’s warehouse in Weiden — the Warenlager UPEX that would become the first UMA branch and eventually the national ATU network — is today Germany’s largest independent automotive workshop and parts retailer, with over 528 branches, more than nine thousand employees drawn from across more than eighty nationalities, and a product and service offering that is genuinely more comprehensive now than it has ever been.
That longevity and scale don’t happen by accident. They’re the result of consistently giving drivers what they actually need: quality products at competitive prices, expert workshop service available without excessive complexity, and a network broad enough that wherever you are in Germany, help is close by. The fortieth anniversary is a reason to celebrate, and ATU is marking it in the most straightforward way possible — with significant deals across the full range of what they offer. If you’ve been thinking about getting anything done for your car, or picking up products or accessories you’ve been considering, this is the time to act.
The Current Topseller Deals: What’s Available Right Now
ATU’s topseller section for June is a genuinely interesting snapshot of what German drivers are buying and what’s currently available at reduced prices. The mix covers travel and transport equipment, car care, lighting, and accessories — a breadth that reflects how comprehensively ATU covers the automotive space.
At the premium end of the transport category, the THULE Trip G2 L roof box is available with a meaningful discount. THULE is one of the most respected names in automotive transport solutions, and the Trip G2 L is a high-capacity cargo box that handles the load requirements of family travel and extended trips without compromise. It’s aerodynamically designed to minimise wind noise and fuel consumption impact, and it’s engineered to be straightforward to load, lock, and unload even when you’re tired at the end of a long drive. The THULE ProRide 598 Fahrradhalter — a premium roof-mounted bicycle carrier capable of handling bikes up to twenty kilograms — is also in the current topseller selection at a reduced price.
For those who need rear-vehicle transport solutions, the Atera Forza M Heckträger is on offer with a significant saving. Atera is a brand that ATU has stocked for years, and the Forza M is their flagship rear carrier — solidly built, with a solid hitch mounting and the load capacity to handle serious cycling equipment or other gear that doesn’t fit on the roof.
The Norauto Bermude 400 roof box — ATU’s own-brand Norauto line — is also in the current deals, offering a substantial capacity at a price point noticeably below the THULE level. For drivers who want reliable roof cargo capacity without the premium branding premium, the Norauto range delivers real value. The Norauto Bermude 200 and the Norauto Dachboxtaschen-Set are also featured, completing a strong summer travel equipment offering.
Car Care Deals Worth Knowing About
The car care section of ATU’s current offers features products from Sonax and Dr. O.K. Wack — two of the most trusted names in professional-grade automotive care. The Sonax Xtreme Reifenglanzgel, a high-quality tyre shine gel that leaves tyres with a clean, lasting finish, is available at a reduced price. Sonax products are used by professional detailers and car care enthusiasts alike, and the Xtreme line represents their more premium offering.
The Sonax Klimapowercleaner AirAid is another current offer worth flagging specifically. This is a product that cleans and disinfects the car’s air conditioning system from the inside — the evaporator, ducts, and interior surfaces — neutralising the bacteria and mould that can develop in the moist environment of an AC system and cause unpleasant odours. Given that ATU’s car air conditioning service is also bookable at the same time, combining a professional AC service with the AirAid treatment is an excellent option for the summer months.
Dr. O.K. Wack’s A1 Kratzer Polish, a premium scratch-filling polish designed for modern clear-coated paintwork, is also in the current topseller selection at a discount. This is the kind of product that makes a visible difference to a car’s appearance — addressing light surface scratches and swirl marks that dull the finish — and it’s a brand name that carries genuine credibility in the detailing space.
The Petec Silikonspray at a reduced price rounds out the car care selection. Silicone spray has dozens of uses around a car — it’s a lubricant, a seal protector, and a water repellent that works on rubber seals, window frames, door hinges, and dozens of other applications.
Lighting Upgrades: The Osram Offer
Among the current topseller deals, the Osram Glühlampe H4 Night Breaker +150% two-pack stands out as an offer that has a genuine and immediately noticeable impact on driving safety. The H4 bulb is the most common headlight bulb format in European vehicles, and the Night Breaker +150% variant produces dramatically more light than a standard replacement — up to fifty percent more light on the road ahead, with a beam that reaches further and illuminates a wider field.
For anyone who drives frequently in the dark — during long winter evenings, on rural roads, or on motorways where the difference between seeing an obstacle with three seconds to react and one second to react is enormously consequential — upgrading to the Night Breaker is one of the simplest, most cost-effective safety improvements available. At the current discounted price, a complete headlight bulb upgrade costs very little and delivers visible benefit on the first night you drive with them fitted. ATU’s workshop team can fit them for you if needed.
The Sale Section: Beyond the Topsellers
The dedicated Sale section at atu.de — navigable from the main menu under the Sale heading — is where ATU aggregates its broader current offer landscape. The discounts here span a much wider range of products than the topsellers: replacement parts, seasonal items, workshop service vouchers (Wertschecks), tyres, accessories, and branded products across dozens of categories.
Checking the Sale section regularly is worthwhile because the offers rotate. Some deals run for a defined promotional period; others are ongoing reductions on specific lines. The tyres category within the Sale section is particularly worth monitoring if you’re due for a tyre change — premium brands appear here at prices that make the upgrade from a mid-range to a top-tier tyre much more financially accessible than buying at full price.
The Wertschecks — prepaid service vouchers that can be redeemed at any ATU branch in Germany — are also worth considering, both as a practical purchase for yourself and as a gift option. An oil change voucher, an inspection voucher, or an air conditioning service voucher from ATU is a genuinely useful present for anyone who drives, and it’s a way to lock in the current service price if you know maintenance is coming up in the next few months.
Tyre Deals: The Hankook Promotion
Tyres are the single most safety-critical products that ATU sells, and the current promotional deal on Hankook summer tyres in seventeen-inch and larger sizes is one worth examining if a tyre change is on your horizon. Hankook is a major global tyre manufacturer with a strong presence in the European market and a solid reputation for performance and value — particularly in the higher-size ranges where the price difference between brands is most significant.
The promotion involves purchasing four Hankook tyres in the qualifying sizes and receiving a voucher benefit in return. The specific terms are detailed on atu.de, and the size range covers a large proportion of modern mid-size and larger passenger cars. If you’re currently running summer tyres that are at the point of needing replacement, or if you’re considering moving from all-season to dedicated summer tyres for the warmer months, this is a well-timed opportunity.
ATU handles the full tyre service in-house: mounting, balancing, valve replacement, and disposal of the old tyres. You buy the tyres and the fitting is arranged at the same time. The process is smooth and the result is tyres fitted correctly by experienced technicians who do this every day.
Forty Years of Brand Partnerships: What It Means for You
The partner brands that ATU showcases on its fortieth anniversary page give a sense of how deeply embedded the company is in the automotive supply chain. Continental, Michelin, Goodyear, Bridgestone, Dunlop, Pirelli, Hankook, Maxxis — these are the world’s leading tyre brands, and they’re all available through ATU. Castrol and Liqui Moly for oils. Brembo for brakes. Osram for lighting. Sonax and Dr. O.K. Wack for car care. Thule and Atera for transport. Varta for batteries. The list is extensive and consistently points toward quality.
Partnering with these brands over forty years requires maintaining the service standards that those brands want to be associated with. A tyre manufacturer doesn’t align with a workshop network that fits their tyres incorrectly or uses inferior equipment. An oil brand doesn’t partner with a retailer that treats oil specification as optional. The quality of ATU’s partners is, in part, a reflection of the quality of ATU’s service — and after four decades that relationship is as strong as it has ever been.
The ATU Wallet and Customer Programmes: Getting More from Every Purchase
While the anniversary deals are an excellent reason to shop at ATU right now, the longer-term case for making ATU your regular automotive service and parts provider is also strong. The ATU Wallet collects vouchers and cashback from qualifying purchases, which means regular ATU customers see increasing value over time. The ATU Card offers additional benefits for workshop service customers. The ATU Young Driver programme provides specific resources and services for newer licence holders. And the ATU newsletter keeps subscribers informed of upcoming deals and promotional periods before they start.
These programmes are worth knowing about because they add meaningful value to what is already a competitive offering. Signing up is free, and the benefits accumulate over the course of normal vehicle maintenance and purchase activity.
Mark the Occasion by Giving Your Car What It Deserves
Forty years is a remarkable run for any business, and ATU has earned this milestone by doing something simple consistently well: helping German drivers look after their cars. The deals running across the atu.de Sale section and the featured topsellers are a genuine expression of that commitment — real discounts on real products and services that make a difference. Whether you need tyres, a workshop service, a car care product, a set of roof bars, or a new battery, this is an excellent time to sort it out. Head to atu.de, check what’s on offer, and take advantage of forty years of automotive expertise working in your favour.